Yellow Pad

Branding / Visual Identity / Concept

Yellow Pad was created to give HR teams personalized content, noise-free information and relevant insights, at a time when knowledge is reproduced at an overwhelming pace and it is not always easy to select the most credible sources. Yellow Pad wants to contribute to a future where people are able to make decisions based on high quality information.✍🏻📒

As a brand with a "close and minimalist" voice, the entire graphic identity reflects this tone through colors and geometric shapes, always based on the brand's values: rigor, focus, critical spirit and quality.

I'm very proud to see this brand grow day by day, and knowing that I am part of a little bit of a brand's history is undoubtedly one of the best rewards of my work. 💛✨

Client: Yellow Pad / www.yellow-pad.com

Yellow Pad founder and contents: Ana Vargas Santos

Web page development: Tomás Bento