Moxie

Branding / Visual Identity / Concept / Illustration

Moxie was born to improve everyone's Mental Health, believing that the starting point for transformation is in people and that investing in development, well-being and self-knowledge is the most effective way to build a positive culture. In its two areas of action, the Moxie Companies and the Moxie People, the individual is always seen as a whole and his history is always valued.

The entire visual identity was designed to reflect the values of the brand, the individual as a whole, the interconnection and building solid relationships and mental health as a central pillar.

The graphic expressions developed have a fundamental role in helping to demonstrate emotions and feelings, reflected in a simplistic but easily identifiable way. ✏️

I couldn't be happier to be part of this brand's history and its unique approach. ✨

Client: Moxie Humans / www.moxiehumans.com

Moxie Humans | Founder and Content creator: Cláudia Batista

Web page: Designed by me.